Digital Marketing Lead

At CG Spectrum, we’re looking for a Digital Marketing Lead who can turn good ideas into campaigns that reach the right prospective students - and keep them engaged from first click through to application and enrolment.

This is a hands-on role. You’ll plan and deliver campaigns across paid, email, organic, affiliate and partner channels, while also getting into HubSpot to build the landing pages, emails, forms, nurture journeys and automations behind them.

You’ll work within a small, specialist marketing team alongside our Campaign Communications Lead, designers and external specialists, while partnering closely with Sales on lead quality and conversion.

There’s plenty already in place. Your job is to help us make it work harder: testing, improving and finding new opportunities along the way.

What You’ll Be Doing

• Plan and deliver integrated campaigns across paid, organic, email, affiliate and partner channels.

• Build landing pages, forms, emails, nurture journeys and automations in HubSpot.

• Coordinate campaign messaging and creative with our communications and design team.

• Manage activity around student intake dates and longer consideration journeys.

• Help guide paid search, paid social, retargeting, affiliate and partnership activity.

• Work with agencies and specialists to review performance and identify opportunities to improve.

• Manage audience segmentation, lead scoring, routing and lifecycle activity in HubSpot.

• Improve campaign tracking, UTMs, QA and data hygiene.

• Review and improve course and campaign pages with a focus on conversion and organic visibility.

• Use AI and automation to make campaign delivery faster and more effective.

• Track performance from campaign spend and enquiries through to applications and enrolments.

• Work closely with Sales to understand lead quality, conversion and where prospects are dropping off.

• Continually test audiences, messaging, creative, pages and nurture journeys to see what performs.

What We’re Looking For

We’re looking for someone with around 4–6 years’ experience in digital marketing who is ready to take ownership of campaigns while still enjoying the hands-on work.

You’ll ideally have:

• Experience managing digital campaigns from planning through to delivery, optimisation and reporting.

• Hands-on experience with HubSpot or a similar CRM/marketing automation platform - Please state what systems you at familiar with.

• Experience building emails, landing pages, forms, segmentation and automated journeys.

• A solid understanding of paid search and paid social, including hands-on campaign experience.

• A good understanding of conversion and what gets someone to click, engage, enquire and take the next step.

• Confidence using data to understand performance and make decisions.

• Good judgement when it comes to copy, creative and digital customer journeys.

• Experience or a genuine interest in using AI tools for marketing, analysis and automation.

• The ability to manage multiple campaigns, audiences and priorities without losing sight of the detail.

You don’t need to know everything already. What matters is that you have a strong digital foundation, enjoy getting into the work yourself and are curious about how things can be done better.

About CG Spectrum Institute

CG Spectrum Institute provides industry-focused education designed to prepare students for careers across creative and technology-driven industries.

This is an opportunity to take real ownership of our digital marketing, build on what’s already there and help shape how we attract and engage our future students.

If you like the mix of strategy, creativity, data and actually building the campaigns yourself, we’d love to hear from you.