Growth Marketing Manager

About FHE Group

FHE Group is the shared-services powerhouse behind a rapidly expanding portfolio of established West Australian businesses across solar, renewable energy, water filtration, and consumer products. Our current portfolio includes:

• Perth Solar Force, Geraldton Solar Force & SouthWest Solar Force (market-leading residential & commercial solar)

• Unplugged Energy (residential and commercial solar + battery systems)

• Solartech Distribution (solar wholesale and trade distribution)

• Dynamic Energy (solar installation)

• Neuron Energy (energy orchestration)

• Aquasure Solutions & Cleene Filters (whole-home water filtration retail and wholesale)

This is just our starting lineup. We are actively reviewing other potential businesses to bring into the group, with more acquisitions and brand launches to follow.

We aren't setting up FHE Group simply to share a few back-office services. We are on a mission to build a powerhouse group with ambitious revenue and profit targets and high-performing marketing is the primary growth engine that will get us there.

Our Marketing Philosophy (Why This Role Matters)

"If you build it, they will come" is the single biggest load of rubbish in business. You can build an incredible business, product, or service, but if nobody knows it exists, nobody buys.

Marketing is where everything starts for us. If we don’t generate sharp brand awareness, genuine interest, and a steady stream of quality leads, our sales teams never get the chance to quote. If we don't quote, we can't win deals and revenue doesn't walk through the door. Give our businesses enough quality leads and opportunities, and our operational teams will take care of the rest.

That is why this is not a side-desk support function. It is a critical leadership mandate within FHE. You will be directly accountable for building and running the marketing engine that drives demand, fuels pipeline and scales the entire group.

The role

You'll build and lead the group's marketing function from the ground up and you'll be the person driving it day to day. This is a plan-it-and-do-it role, you set the strategy and then execute it yourself and through your team, holding brand awareness, content and reputation in one hand while keeping your eyes fixed on the main game, generating leads through advertising. Every brand needs a steady flow of quality leads, and you're the one accountable for making that happen.

You'll own one clear question across every brand: are we getting and growing the leads, sales, reach and reviews each business needs and can we prove it?

What you'll own

• Lead generation through advertising - own paid media end-to-end across Google, Meta and LinkedIn, SEO/AEO/GEO, landing pages and conversion optimisation, strategy, campaign build, budget, optimisation and results. You plan the campaigns and you run them, and you're measured first and foremost on the volume and cost of quality leads you produce for each brand, while balancing brand awareness and relevant content alongside it. 

• Strategy and brand across the portfolio - positioning, messaging and value proposition for each business and how the budget is split between them.

• Campaign strategy and delivery - plan, launch and run integrated campaigns end-to-end across the portfolio, from product launches (like Aquasure) to seasonal solar and rebate pushes, owning the concept, channels, budget and results of each.  Some brands are B2C lead-gen (solar), some are ecommerce (filters), and some are B2B distribution (Solartech, wholesale), you understand the difference.

• Creative strategy and production - we believe the creative is the targeting, the ad that wins is the one built on real customer insight, not clever audience settings. Own a research-led creative process (mining reviews, comments, Reddit and competitor ad libraries for angles, hooks and the customer's actual words) and a repeatable engine for video, UGC, ad creative and customer stories, produced in-house and through a managed freelance bench.

• Cross-brand growth - turn the portfolio into an advantage: build cross-sell and referral flows between the businesses (a solar customer who needs filters, a filters customer who needs a battery) while keeping each brand's identity clean. 

• Marketing-to-sales conversion - it doesn't end at the lead. Work with the sales teams on follow-up speed, lead nurture and remarketing, and the feedback loop between marketing and sales, so more leads become sales. Close rate is a number you own, not just lead volume. 

• Reviews and reputation - a system that compounds trust (our competitors have thousands of reviews, we need to close that gap).

• B2B and partnerships - build the commercial and wholesale pipeline through targeted, account-based campaigns and relationships with installers, builders, developers and finance partners. 

• Measurement and accountability - proper tracking and a monthly report per brand showing leads by source, cost per lead, close rate and spend against objective. You report the numbers, you act on the numbers and reallocate budget to what's actually producing leads and sales.

• The team - build and lead a lean marketing team plus a managed bench of agencies and freelancers: hire the right people, brief them clearly, and hold the standard on everything they produce across performance, creative and coordination.

Your first 6–12 months

• Get marketing measurement clean and trustworthy across the priority brands.

• Stand up Aquasure's launch and grow Solartech's wholesale customer base.

• Scale Unplugged by building trust with the audience, through reviews, content, website quality and consistent brand presence, so more leads convert and close rates lift. 

• Audit the inherited setup - current agencies, websites, tracking and spend - and cut or fix what isn't earning its keep.

• Stand up lead-nurture and remarketing so fewer enquiries go cold.

• Put one repeatable marketing system in place that every brand runs through, so we scale playbooks, not chaos.

• Build the lean team and bench to sustain it.

Where This Goes As We Scale

The immediate priority is optimizing our foundation and core brands. The longer-term mandate is far bigger: building a scalable marketing machine capable of plugging in and powering 10, 15, or 20+ businesses as FHE expands.

Every business we launch or acquire hands you a fresh brand, a new target market, an untapped customer base and a blank canvas to build winning growth funnels. If you are an entrepreneurial marketer who wants to build an empire of brands rather than tweak a single corporate product line, this is that platform.

You'll thrive here if you

• Understand brand strategy and buyer psychology, what actually drives consumers to trust, choose and purchase and can turn that into positioning and messaging that moves people to act.

• Are genuinely customer-obsessed - you dig into reviews, comments and communities to find the exact desires, objections and language that make an ad land, and you understand consumer psychology and buyer awareness levels.

• Are a doer as much as a planner - you build the strategy and then get in and execute it, hands-on in the ad accounts, rather than handing it off and hoping. You measure your success in leads and sales, and you want to be the person driving that in the business.

• Have led marketing for a business (or several) and can show leads/sales you actually moved, not just campaigns you ran.

• Are genuinely cross-disciplinary, comfortable across B2C lead-gen, ecommerce and B2B/trade marketing.

• Are hands-on with performance marketing and analytics, you can read GA4, GTM and an ad account, not just talk about them.

• Can read creative performance - you know the difference between storytelling metrics (hook rate, hold rate, click-through) and the numbers that actually matter (cost per lead, sales, revenue), and you feed that learning into the next round of creative.

• Can brief and judge creative in the eyes of our customers (video, UGC, ad content) even if you don't edit it yourself.

• Are AI-fluent - you use modern AI tools to produce, iterate and analyse creative and reporting faster than a traditional team could and you expect your team to as well.

• Think in systems and numbers, write in plain English, and don't hide behind buzzwords.

• Can build a marketing function from scratch and are energised, not daunted, by multiple brands.

Nice to have

• Experience in solar, clean tech, building products, home services, e-commerce, or trade distribution.

• Existing network of Perth-based creative talent, videographers, and specialist agencies.

• Hands-on familiarity with Zoho CRM, WordPress, and marketing automation platforms.

Our Culture & What’s In It For You

• Zero Bureaucracy, Pure Momentum: We are an entrepreneurial, fast-moving group that loves bold ideas and isn't afraid to test things. You won't wait weeks for a committee to approve a headline. You get direct access to the CEO and decision-makers, real budgets, real customer data, and the autonomy to test, measure, and pivot fast.

• A True Ground-Floor Build: You aren't stepping into a rigid, slow-moving corporate marketing department to maintain someone else's legacy deck. You are building the growth engine of a multi-million-dollar group from scratch.

• Real Businesses with Real Traction: No unvalidated startup concepts here—you are backing established brands with market demand, proven cash flow, and strong operational teams.

• Direct Commercial Upside: Performance incentives tied directly to the growth and revenue you unlock.

• A Close-Knit, High-Energy Team: We work hard, celebrate wins together, back each other relentlessly, and enjoy building things that matter.

How to apply

Send your CV along with a short note detailing one marketing campaign or growth engine you built from the ground up, what specific actions you took, and the exact commercial numbers (leads, CPL, revenue, ROI) it produced.