Social Media Co-Ordinator

Location: Altona North, Victoria
Employment Type: Full Time – Onsite

Reports To: Social Media & Partnerships Manager
Please note: This is a full time onsite role based at our Altona North head office and is not a hybrid position.

About Us

We are Healthfarm Fine Foods, home to Mayver’s – Australia’s #1 Natural Spreads Brand^, ranged nationally across Australia’s major retailers.

We are a dynamic, Family Owned Australian business based in Altona North, passionate about creating delicious products that are better for you and better for our planet that our consumers absolutely love.

Our Mayver’s range extends across natural spreads, protein bars, protein and nutritional powders, granola and pet treats – and we aren’t stopping there!

As Mayver’s continues to grow, we are looking for a Social Media Coordinator to help bring our brand to life across social media through engaging content, strong community management and seamless campaign execution.

The Role

Reporting to and working closely with our Social Media & Partnerships Manager, our new Social Media Coordinator will support the day to day management of our consumer community, execution of Mayver’s social media and digital content activity.

You will help plan, create, publish and optimise engaging social first content while supporting our creator, influencer, partnership and broader digital marketing activity.

This is a hands on role suited to someone who loves social media, understands digital culture and wants to develop their career within a fast moving, high growth FMCG brand.

Key Responsibilities

Social Media Planning & Execution

• Support the execution of Mayver’s social media strategy across Instagram, TikTok, Facebook, LinkedIn and other relevant platforms.

• Maintain and coordinate the social media content calendar, ensuring approved content is scheduled and published accurately and on time.

• Support product launches, campaigns, partnerships, retail events and always-on brand activity across social channels.

• Write engaging, on brand captions and social copy aligned with Mayver’s tone of voice.

• Repurpose and adapt content across different social platforms and formats.

• Monitor platform updates, social trends, trending formats and cultural moments to identify relevant opportunities for Mayver’s.

Content Creation

• Create engaging, high quality social first video content including Reels, TikToks, Stories and behind the scenes content.

• Assist with regular content shoots including preparation, product styling, filming and basic production.

• Edit short form video content using tools such as CapCut, Canva and/or Adobe Creative Suite.

• Create simple social graphics and digital assets where required, complementing work produced by our Graphic Designer.

• Prepare clear creative briefs and coordinate with internal and external creative partners.

• Maintain an organised library of photography, video, creator content and social assets.

Community Management

• Monitor, moderate and respond to comments, direct messages and consumer interactions across Mayver’s social channels.

• Help build a positive, engaging and responsive Mayver’s online community.

• Escalate sensitive consumer enquiries, complaints or issues to the Social Media & Partnerships Manager or relevant internal team members.

• Identify recurring consumer questions, feedback and sentiment that can help inform future content and communications.

Influencers, Partnerships & Product Seeding

• Support influencer, creator, ambassador and brand partnership campaigns.

• Maintain creator and influencer databases, campaign trackers and contact information.

• Coordinate product gifting, influencer mail outs, samples and campaign deliveries.

• Assist with creator communication, campaign briefing and administration.

• Track creator deliverables and ensure agreed content is received within campaign timelines.

• Monitor and collate creator and partnership content for reporting and future use.

• Identify emerging creators and potential brand partners for consideration.

• Support giveaways, collaborations, events and brand activations as required.

Social Media Reporting & Insights

• Track key social media metrics including reach, engagement, views, follower growth and content performance.

• Assist with weekly, monthly and campaign performance reporting.

• Identify top performing content, emerging trends and key learnings to support future content planning.

• Maintain accurate and organised social media and campaign performance records.

Digital & Marketing Support

• Assist with uploading recipes, campaign content and relevant updates to the Mayver’s website.

• Support digital content updates and preparation of assets for website and EDM activity where required.

• Work closely with our Graphic Designer and broader marketing team to coordinate campaign assets and materials.

• Assist with social campaign launches, competitions and brand activations.

• Provide general social media and digital marketing coordination support across the marketing team.

• Stay up to date with social media trends, consumer behaviour, competitor activity and emerging platforms.

About You

You are a passionate and proactive team player who loves social media, content and digital culture.

You are creative, hands on and very comfortable jumping in front of or behind the camera to help bring ideas to life. You have a strong eye for high quality, engaging content and understand what makes someone stop scrolling.

You thrive in a fast paced environment, are highly organised and enjoy working collaboratively while taking ownership of your responsibilities.

You will also bring:

• 1–2 years' experience in social media, content creation, digital marketing or a similar role.

• A qualification in Marketing, Communications, Media or a related discipline.

• Strong knowledge of Instagram, TikTok, Facebook and emerging social platforms.

• Demonstrated experience creating short form video and social first content.

• Confidence filming and editing content using a phone and social editing tools.

• Strong written communication skills and the ability to adapt copy to a brand tone of voice.

• Experience using Canva, CapCut and/or Adobe Creative Suite.

• Experience using Meta Business Suite, social media management tools and content management systems is desirable.

• An understanding of social media analytics and key performance metrics.

• Strong organisational skills with excellent attention to detail.

• The ability to manage multiple priorities and troubleshoot in a fast-paced environment.

• A proactive, hands-on attitude and strong sense of urgency.

• The ability to work autonomously while being a collaborative team player.

• Experience within FMCG, food, lifestyle or consumer brands is highly regarded but not essential.

• A genuine interest in food, consumer brands, social trends and digital culture.

What We Offer

• An energetic, innovative and collaborative culture within a rapidly growing Australian FMCG business.

• The opportunity to work on a leading Australian consumer brand with national retail distribution.

• Genuine exposure to social media campaigns, creators, partnerships, product launches and brand activations.

• The opportunity to make a real impact on content and campaigns reaching consumers nationally.

• Professional development and career progression based on performance and positive behaviours.

• Employee discounts across the Mayver’s range.

The Recruitment Process

This recruitment process is being managed directly by Healthfarm Fine Foods. Recruitment agency applications will not be accepted.

Please apply directly through this advertisement.

Candidates will be shortlisted based on their demonstrated experience in social media, content creation or digital marketing and their alignment with the skills and experience required for the role.

Only shortlisted candidates will be contacted.