Marketing Manager

About Us

Echt Apparel is an Australian activewear and lifestyle brand creating performance-led pieces designed for movement, confidence and everyday life.

Built in Melbourne, Echt has grown into an established e-commerce brand with a strong digital presence, loyal customer base and ambitious plans for continued growth.

We move fast, test ideas, stay close to our customer and care deeply about building a brand that feels relevant, distinctive and connected to its community.

The Role

We’re looking for an experienced Marketing Manager who combines strong commercial thinking with a genuine passion for fitness, activewear and the lifestyle that surrounds it.

Working closely with the Founder, you’ll take ownership of marketing planning, team leadership, campaign direction and performance. This role is suited to someone who can see the bigger picture while still understanding what makes great marketing work day to day.

You’ll bring structure to a fast-moving environment, develop a growing team and make sure our marketing efforts are focused on the areas that will have the greatest impact.

What You’ll Do

Lead the Marketing Team

• Lead, mentor and develop the marketing team

• Set clear expectations, responsibilities and KPIs

• Run regular one-on-ones and performance conversations

• Support the development of junior and mid-level team members

• Manage workload, priorities and resourcing across the function

• Build a culture of accountability, cross-collaboration and continuous improvement

Own Marketing Planning

• Develop annual, quarterly and campaign marketing plans

• Translate business priorities and revenue targets into clear marketing activity

• Build and manage the marketing calendar alongside E-commerce, Product and Leadership

• Prioritise activity based on customer impact, brand growth and commercial return

• Ensure teams have clear direction before execution begins

Oversee Campaigns & Channels

• Lead the strategic direction of key campaigns and launches

• Set campaign objectives, audiences, priorities and measures of success

• Lead and oversee Social, CRM, Content, Influencer, Partnerships, Digital, Performance Marketing and the Echt website, while remaining hands-on where required to support execution, optimisation and day-to-day marketing activity.

• Brief channel owners and specialists while allowing them to own execution

• Review campaign results and use learnings to improve future activity

Drive Marketing Performance

• Set and track marketing KPIs

• Work closely with E-commerce on acquisition, conversion, retention and revenue

• Review channel and campaign performance regularly

• Identify what should be scaled, improved or stopped

• Present clear insights and recommendations to Leadership

• Use customer behaviour and data to support decision-making

Protect and Grow the Brand

• Maintain a strong understanding of Echt’s customer, positioning and brand direction

• Ensure marketing activity stays aligned with the brand

• Monitor trends, competitors and shifts in customer behaviour

• Identify opportunities to strengthen Echt’s position in the activewear and lifestyle market

• Help evolve the brand without losing sight of what makes Echt recognisable

Manage Budget & Resources

• Own the marketing budget

• Allocate spend across campaigns, creators, agencies, partnerships and channels

• Monitor performance against investment

• Identify opportunities to improve efficiency and return

Cross-collaboration

• Partner closely with E-commerce, Product, Operations, Customer Service and Creative Teams

• Align marketing with product launches, stock availability and operational capability

• Help build consistent expectations, standards and ways of working across both brands

About You

You’ll ideally have:

• 5+ years’ marketing experience including leadership experience

• Experience within e-commerce, retail, fashion, activewear or another consumer brand

• Proven experience leading or developing a marketing team for those

• Strong knowledge of e-commerce marketing and the customer journey

• Experience across brand, CRM, social, content, digital and performance marketing

• Commercial confidence and experience working with revenue and performance targets

• Experience managing budgets and assessing marketing ROI

• Strong analytical and reporting skills

• Excellent communication and stakeholder management

• Strong organisation and prioritisation skills

• Confidence giving feedback, setting expectations and having constructive conversations

• A balance of creative instinct and commercial thinking

Why Join ECHT?

• Generous staff discount across Echt products

• Small, dynamic team where your ideas can make a real impact

• Fortnightly WFH days

• Monthly team lunches

• Genuine growth opportunities as the business continues to evolve

• Close access to leadership and meaningful involvement in key brand decisions