Social, Influencer & Content Manager – drNC Skin

About the role

Grow the social presence of a leading dermatologist-founded Australian skincare brand.

drNC Skin is looking for a highly creative, commercially minded Social, Influencer & Content Manager to own social channels, build an influencer ecosystem and create content that earns attention, builds trust and drives growth.

This is a hands-on role for someone who lives and breathes social. You'll work closely with leading specialist Dermatologist and drNC founder Dr Natasha Cook, capturing and translating more than 20 years of dermatology expertise into engaging, platform-first content.

Key responsibilities

• Own and grow the @drnatashacook IG channel: content planning, scheduling, and community management

• Build and grow drNC Skin's TikTok presence from the ground up with a clear channel strategy

• Develop and execute a platform-first content strategy across Instagram and TikTok

• Understand and leverage IG and TikTok's algorithm: posting cadence, hooks, captions, sound selection, identify trends and formats relevant to the brand and adapt quickly across platforms

• Own the fortnightly content planning and scheduling cycle

• Monitor performance weekly across all platforms and turn insights into clear content recommendations with a monthly report

• Lead regular filming sessions with Dr Natasha Cook at the Darlinghurst clinic and other locations

• Turn dermatology expertise into strong hooks, concepts, storylines and social-first formats

• Film high-quality content on iPhone and edit efficiently using tools such as CapCut, Edits and Canva

• Build and manage drNC Skin's influencer programme: briefs, gifting, relationship management, discount codes, campaign deliverables and performance tracking

• Find and nurture creators who genuinely align with the drNC brand

• Maintain a clear influencer performance tracker: content output, reach, engagement, discount code redemptions, and estimated revenue per partner

• Review influencer ROI each quarter and make clear recommendations on who to continue, scale, or cut

• Work closely with the Head of Growth to feed the paid media pipeline with fresh, high-quality creative

• Deliver a consistent pipeline of high-quality, paid-ready assets for Meta

About you

• 3–5 years' experience across social media, content or influencer marketing, preferably within beauty, skincare, health, wellness or a fast-growing consumer brand

• Live and breathe IG and TikTok, obsessing over watch time, hook rate, saves, shares and CTR

• Performance obsessed: dig into the data, spot what's driving results and turn insights into smarter content

• Strong creative eye and can turn an idea into a hook, storyline and finished piece of content

• Confident behind the camera (iPhone) and directing the person in front of it

• Can edit confidently in CapCut, Canva or similar tools

• Experience managing influencer programmes, codes and attributed revenue — or the drive to build the system from scratch

• Highly organised and capable of managing multiple content streams, shoots, creators and deadlines

• Proactive and self-directed

• Physically based in Sydney and comfortable working hands-on across clinic, warehouse and event locations

About us

Founded by specialist Dermatologist Dr Natasha Cook, drNC Skin is Australia's #1 Dermatologist-designed skincare brand built around a simple philosophy: we make only what matters. We combine dermatology expertise, evidence-led education and multi hybrid formulations to help make effective skincare simpler.

Benefits

• Flexibility between WFH and filming in clinic and warehouse locations

• Work directly with one of Australia's leading specialist dermatologists and gain access to a depth of expertise rarely available to content creators

• Generous access to drNC skincare and suncare

• Collaborative team environment