E-Commerce Manager

About the role

We're looking for an experienced E-Commerce Manager to take full ownership of minimax.com.au and our online marketplace channels. Accountable for growth, profitability and the systems and data that connect our website, ERP/POS and fulfilment network across all stores. Reporting directly to the CEO, this is a high-impact, hands-on role for someone who can trade a site commercially, lead a team, and get genuinely into the technical detail, not just sit above it. You'll own the e-commerce P&L, not just the traffic numbers, and you'll be central to our omnichannel strategy as we scale.

Key responsibilities

• Own the e-commerce P&L: sales, gross margin, contribution margin and fulfilment cost, and manage the annual budget and forecast with Finance and the CEO

• Manage day-to-day trading and merchandising of minimax.com.au: range, pricing, content, categorisation and conversion rate optimisation

• Lead SEO and SEM strategy, agency relationships, paid media performance and product feed management

• Lead the e-commerce customer service and fulfilment team, including workload planning and performance

• Own fulfilment performance, despatch time, cost per parcel and service benchmarks

• Manage the integration architecture connecting our ERP/POS, Shopify, fulfilment and the technical component of a loyalty system across all stores, including data integrity and issue resolution

• Deliver monthly reporting on key digital and omnichannel performance metrics to the CEO and leadership team

• Develop the e-commerce annual business plan and roadmap, backed by quantified, margin-focused business cases

About you

• Substantial experience managing an e-commerce channel end-to-end, including P&L accountability

• Experience in a multi-store retail environment where online and physical stores share stock, customers and fulfilment

• Strong hands-on Shopify experience (admin, APIs, apps) and confidence working across ERP/POS integrations and data

• Strong analytical capability, confident in Excel/SQL and comfortable challenging a number rather than accepting a dashboard

• Experience managing agencies, vendors and a small internal team

• Clear written communicator, from technical specifications through to leadership

• Genuine curiosity for exploring how AI can lift productivity and performance, with the confidence to bring new opportunities and innovation to the CEO

• Relevant tertiary qualification in marketing, commerce, information systems or a related field

About us

Minimax is a leading kitchen and homewares retailer with over 50 years of heritage. With stores across Victoria, South Australia and Tasmania, plus a fast-growing online presence, we bring the best in kitchen and homewares to our customers every day. We create memorable customer experiences through curated ranges, quality products and genuine service, driven by passion and excellence across the team. We're now investing in our digital capability, and this role sits right at the centre of that growth.

Benefits

• Genuine autonomy and a seat at the leadership table to drive growth and scale

• The chance to shape the digital future of a 50+ year heritage Australian retail brand

• Competitive salary + benefits

• Staff discount across the Minimax range

• Hybrid working arrangement