Marketing Coordinator

Marketing Coordinator

Team | Marketing

Classification | Coordinator / Executive

Engagement | Full-Time

ReadySet Insurance is a fast-growing Australian travel insurance business focused on making travel cover simple, transparent and easy to understand. Backed by experienced insurance partners and supported by an ambitious team, ReadySet combines the energy of a growing business with strong industry expertise and a genuine commitment to delivering better customer experiences

Role Outline

Overview

The Marketing Coordinator will execute day-to-day marketing initiatives, manage organic social media channels, assist with CRM communications, and provide hands-on operational support across the business. The role will also support the continued development of ReadySet's analytics and reporting function and framework, as well as assist with pricing-related analysis and activity.

This role works closely with ReadySet's experienced internal team, group marketing and external agency partners , who provide senior strategy and specialist management for search engine optimisation (SEO) and paid media channels. Training, guidance and ongoing mentorship will be provided, including across analytics, reporting and pricing support.

Objectives

1.     Maintain a consistent brand presence across all organic social channels and digital communications.

2.     Support customer database hygiene, email marketing implementation, and lead nurturing.

3.     Support the development of clear, accurate and useful analytics and reporting, and contribute to pricing activity through data preparation, analysis and coordination.

4.     Provide efficient administrative, content and analytical support to help marketing and broader commercial initiatives run smoothly across internal and agency-led activity.

Core Responsibilities

Social Media & Content Creation

●      Social Media Management: Support the setup and management of all social media channels

●      Basic Graphic Design: Design branded promotional graphics, social media tiles, email banners, and basic marketing collateral using design platforms such as Canva or Photoshop.

●      Copywriting: Support & coordinate with the marketing to create engaging short-form copy for social media posts, email broadcasts, promotional updates, and customer communications.

●      Content Production & Blogging: Support & coordinate regular blog posts or articles to the website, ensuring alignment with brand guidelines and SEO recommendations.

CRM Management & Digital Administration

●      Database Maintenance: Assist in managing customer records within the CRM platform, ensuring clean segmentation, accurate data entry, and updated lead lists.

●      Email Campaigns: Support and coordinate the build, test, and send routine email newsletters, campaign updates, and basic automated sequences.

●      Website Updates: Coordinate light updates on the website (CMS), including updating banners, uploading blogs, and adding new product/service information.

●      Agency Support & Admin: Serve as an internal point of contact to coordinate assets, approvals, and information for external agency partners managing Paid Media and SEO campaigns.

●      Marketing Administration: Coordinate marketing collateral requests, manage marketing calendars, organize digital asset libraries, and assist with event or sponsorship admin as needed.

Analytics, Reporting & Pricing Support

●      Reporting Support: Assist with preparing, maintaining and improving regular business, marketing and performance reports.

●      Analytics Framework: Help build consistent reporting processes, templates and data practices that improve visibility and support better decision-making.

●      Pricing Support: Assist the team with data preparation, competitor and performance analysis, pricing reviews, implementation checks and ongoing monitoring.

●      Data Quality & Insights: Help validate information, identify trends or anomalies, and turn data into clear observations and practical next steps. Training and mentorship will be provided.

What Does Success Look Like?

●      Consistent, high-quality, and on-brand content published across social media channels according to the content calendar.

●      An organized CRM database supporting timely customer and lead communications.

●      Accurate, timely reporting and dependable analytical support that helps the team understand performance and make informed marketing and pricing decisions.

●      Smooth collaboration and efficient asset delivery between internal teams and external agency partners.

●      Reliable, proactive and solutions-focused support that keeps day-to-day marketing, reporting and pricing activities moving forward.

Desired Qualifications, Skills, and Experience

●      Experience: Ideally 1–3 years of professional experience in a Marketing Assistant, Marketing Coordinator, or generalist role. Specific analytics, reporting or pricing experience is not required, as training and support will be provided.

●      Design & Copy Skills: Strong foundational skills in basic graphic design (e.g., Canva, Adobe Express/Creative Suite) and clear, concise copywriting habits.

●      Technical Aptitude: Comfortable learning and working across digital platforms, including CMS and CRM/email systems. Familiarity with tools such as WordPress, ActiveCampaign, HubSpot or Mailchimp is helpful but not essential.

●      Social Media Proficiency: Practical experience managing and scheduling organic content on channels like LinkedIn, Instagram, and Facebook.

●      Organisation: Outstanding organisational, task-prioritisation and time-management skills, with high attention to detail and a disciplined approach to data and reporting.

●      Mindset: Entrepreneurial, curious and solutions-focused. Someone who actively seeks opportunities, is always willing to roll up their sleeves, and is comfortable balancing creative, analytical and administrative priorities in a fast-moving environment.

●      Numerical Curiosity: Comfortable working with numbers and spreadsheets, with an interest in understanding business performance. Advanced analytical skills are not required.

Why Join ReadySet?

This is a fantastic opportunity to join a fast, dynamic and growing business, work closely with an experienced team, and receive practical training, mentorship and support.

The successful candidate will gain broad exposure across marketing, commercial performance, analytics, reporting and pricing - making this an ideal role for someone who wants responsibility, variety and the opportunity to grow with the business.

As part of a growing and successful team, you will have the opportunity to make a visible contribution and benefit from expanded development and career opportunities over time.