VP Marketing

About Us

Change Financial is a global Fintech company. We develop and deliver innovative and scalable payments technology solutions to businesses and financial institutions. We have built a global enterprise payments and card issuing platform (Vertexon) and payment testing and simulation solution (PaySim). We support over 150 customers in 41 countries. Guided by a world-class management and technical team, we’re passionate about our people and proud of the culture we’ve built — shaped by our values of Empathy, Respect, Integrity, Excellence, and Community.

About the job

We are looking for a commercially minded and highly proactive VP Marketing to lead our marketing strategy and help drive the next phase of our growth.

This is a hands-on leadership role requiring a commercially minded marketer who can move between strategy and execution, manage multiple priorities and external partners and take ownership of initiatives from concept through to measurable outcome.  

A major priority will be developing and leading growth marketing and demand-generation strategies that create qualified opportunities, strengthen our pipeline and contribute to revenue growth.

You won’t be leading a large internal marketing team. Instead, you’ll operate as our stand-alone marketing expert, working closely with Sales, Product, Technology, our Senior Leadership Team and external partners. You’ll need to be comfortable switching between strategic thinking and hands-on execution — sometimes within the same day.

Your duties and responsibilities

• Develop and execute Change Financial’s marketing and growth strategy.

• Lead demand-generation activity that creates qualified opportunities and supports pipeline and revenue growth.

• Proactively identify new channels, campaigns, partnerships and growth opportunities rather than waiting for initiatives to be handed to you.

• Lead go-to-market planning, product positioning, messaging and sales enablement.

• Strengthen Change Financial’s brand positioning and presence across our key markets.

• Own and optimise our website, digital channels, SEO, content and campaigns.

• Manage industry events, partnership marketing and external agencies.

• Manage external agencies and partners and hold them accountable for outcomes, timelines and budgets.

• Use HubSpot and other platforms to track campaign effectiveness, lead progression and marketing's contribution to pipeline and revenue.

• Use data and insights to continually test, refine and improve marketing activity.

• Use AI effectively and responsibly to improve research, content development, campaign planning, analysis and marketing productivity.

What you’ll need to succeed

• A bachelor's degree in marketing, business, commerce or a related discipline.

• 7+ years' marketing experience, preferably within B2B technology, fintech, payments, financial services or SaaS.

• Strong experience developing and executing growth marketing and demand-generation strategies that have contributed to sales pipeline or revenue growth.

• Product marketing and go-to-market experience, including proposition development, positioning, product launches and sales enablement.

• A strong understanding of B2B marketing funnels and how marketing and sales work together to generate and convert opportunities.

• Experience across digital marketing, websites, SEO/SEM, social media, content and campaign management.

• Experience using CRM and marketing automation platforms such as HubSpot.

• Commercial judgement and a focus on measurable outcomes rather than marketing activity for activity's sake.

• Experience managing external agencies and specialist partners.

The kind of person who will thrive here

• This role will suit someone who:

• Is proactive, self-directed and comfortable taking ownership.

• Enjoys working autonomously and doesn't need a large team or extensive infrastructure around them to get things done.

• Can move comfortably between a strategic planning session and hands-on campaign execution.

• Is naturally curious and continually looks for better ways to reach customers, generate opportunities and improve results.

• Is comfortable working in a lean, fast-moving environment where priorities can shift.

• Can manage multiple initiatives without losing sight of the commercial objective.

• Builds strong relationships and can influence stakeholders across different functions and levels.

• Has strong attention to detail but knows when speed and pragmatism matter.

• Measures success through outcomes — particularly growth, pipeline and revenue contribution.

About the Opportunity:

In return, we offer:

• An excellent working atmosphere (flexible working) in a highly motivated and successful global team (we have teams in Australia, New Zealand, and the Dominican Republic).

• Access to our Employee Benefits Program.

How to apply

Please send us your cover letter and resume by clicking the apply now button.