IN-HOUSE PERFORMANCE MARKETER

🚀 THIS IS NOT A “RUN SOME ADS” ROLE

This is about owning the entire digital acquisition engine of a growing law firm.

Every click. Every lead. Every case.
You’ll be the person behind it.

🔧 WHAT YOU’LL BE DOING

• Build, manage and scale Google Ads, Meta & programmatic campaigns

• Drive performance across search, display, and paid social channels

• Optimise relentlessly for ROI, cost per lead, and case value

• Set up and manage conversion tracking, pixels, attribution models & analytics

• Run A/B testing across ads, audiences, and landing pages

• Analyse performance and implement continuous, data-driven improvements

• Manage and optimise landing pages and conversion funnels

• Produce performance reports with clear insights and actions

• Identify new opportunities and scale what works

🤝 HOW YOU’LL WORK

You’ll work closely with our in-house marketing team to ensure:

• Our brand is consistent, sharp, and differentiated across all channels

• Campaigns align with broader strategy, messaging, and firm positioning

• Creative, content, and ads work together — not against each other

• Every campaign reflects the quality and professionalism of KSC Law

You understand how to balance:

• Data + brand

• Performance + positioning

• Short-term wins + long-term growth

🧠 WHAT MAKES YOU A FIT

This is a highly technical role.

The right candidate will have:

• Strong technical expertise in Google Ads, Meta Ads & programmatic platforms

• Deep understanding of tracking, attribution, and conversion data

• Experience optimising campaigns beyond basics — bidding, segmentation, funnels

• The ability to quickly diagnose issues and improve performance

• A mindset focused on testing, data, and measurable outcomes

You don’t guess. You test.
You don’t report problems. You fix them.

💬 WHY THIS ROLE MATTERS

You won’t be stuck in an agency juggling multiple clients.

You’ll:

• Own one brand

• Build and control the performance engine

• Directly influence client acquisition and firm growth

⚡ THE OPPORTUNITY

If you want to:

• Apply real technical skill (not just “manage ads”)

• Build and scale a serious acquisition system

• See your work translate into real clients and revenue

…this is where you do it.

Apply if you know how to turn ad platforms into predictable growth engines.