Commercial Growth & CRM Analyst

Commercial Growth & CRM Analyst

About Glennon Tiles

Glennon Tiles is a specialist supplier of premium commercial ceramic and porcelain tiles to architects, designers, builders and developers throughout Australia.

We work on commercial projects across a broad range of sectors including hospitality, education, aged care, residential, retail and workplace environments.

Our business has been built on exceptional service, strong relationships and supplying quality products backed by technical knowledge and reliability.

As our business continues to grow, we are looking for someone who enjoys improving businesses through data, organisation and execution.

This is an opportunity to work directly alongside senior management and make a genuine contribution to the future growth of our business.

About the Role

This is not a sales role.

It is not a traditional marketing role.

It is not an administration role.

Instead, you will become the person responsible for ensuring our commercial operation runs efficiently and that our sales team has the information, systems and support required to succeed.

You will own our CRM, improve our commercial reporting, coordinate product launches and sample programs, identify new business opportunities through research and data analysis, and ensure important commercial projects are completed.

Your success will be measured by how effectively you improve the productivity of our commercial team.

If you enjoy solving problems, analysing information, building systems and getting things done, this role will suit you.

What You'll Be Doing

CRM Management

Our CRM is one of the most valuable assets in our business.

You will take ownership of maintaining and continuously improving it.

Responsibilities include:

• Maintaining accurate customer records

• Updating architect, builder and developer contacts

• Ensuring opportunities are correctly recorded

• Monitoring follow-up activity

• Improving data quality

• Creating better CRM processes

• Identifying gaps in customer information

• Ensuring our CRM becomes an effective commercial tool rather than simply a database

Commercial Analysis

You'll use data to identify opportunities for growth.

This includes:

• Analysing customer purchasing behaviour

• Identifying dormant customers

• Identifying opportunities for re-engagement

• Researching upcoming commercial projects

• Monitoring sales pipelines

• Producing reports that help management make better decisions

• Identifying trends within our customer base

We're looking for someone who enjoys asking questions such as:

• Which customers haven't purchased recently?

• Which architects should we reconnect with?

• Which builders are winning more projects?

• Which product ranges are growing?

• Where are opportunities being missed?

Sales Support

Your role is to help our sales team become more effective.

You won't carry a sales budget and you won't be expected to cold call customers.

Instead, you'll help by:

• Researching new projects

• Identifying opportunities

• Preparing reports

• Coordinating customer communications

• Assisting with product launches

• Helping ensure salespeople have the information they need

• Reducing administrative burden

Sample Program Management

Our sample boards are a critical sales tool.

You'll coordinate:

• Sample board forecasting

• Overseas production

• Inventory management

• New product samples

• Product information

• Distribution planning

Attention to detail is essential.

Commercial Marketing

You'll assist with commercial marketing initiatives including:

• Website updates

• Email campaigns

• Product launches

• Case studies

• Customer presentations

• Brochures

• Social media administration where appropriate

This role is focused on commercial outcomes rather than creating social media content.

Business Improvement

We're continually looking for better ways to operate.

You'll be encouraged to:

• Improve systems

• Recommend better processes

• Eliminate inefficiencies

• Build reporting dashboards

• Improve workflows

• Help automate repetitive tasks

If something can be done better, we want you to tell us.

About You

You'll probably enjoy this role if you naturally:

• Like working with data.

• Enjoy Excel.

• Love organising information.

• Notice small details others miss.

• Follow projects through until they're complete.

• Solve problems without being asked.

• Take ownership of your work.

• Like making businesses run more efficiently.

• Get satisfaction from helping others succeed.

We're looking for someone who is curious, organised and commercially minded.

Industry experience is less important than attitude.

Skills & Experience

Experience in one or more of the following areas would be highly regarded:

• Commercial operations

• Sales operations

• CRM administration

• Business analysis

• Project coordination

• Commercial administration

• Customer success

• Marketing coordination

• Construction industry

• Architectural products

• Building products

Technical Skills

Essential:

• Excellent Microsoft Excel skills

• Strong computer literacy

• Experience working with CRM software

• High attention to detail

• Strong written communication

• Ability to manage multiple priorities

Desirable:

• Microsoft 365

• Power BI

• HubSpot

• Salesforce

• WordPress

• Canva

Personal Qualities

We're looking for someone who:

• Takes ownership.

• Is proactive.

• Has a strong work ethic.

• Enjoys solving problems.

• Thinks commercially.

• Is organised.

• Follows through.

• Learns quickly.

• Is dependable.

• Wants to contribute to a growing business.

Why Join Glennon Tiles?

This role offers something many larger organisations can't.

You'll work directly with senior decision-makers and see the impact of your work.

You'll have the opportunity to influence how the business operates rather than simply following established processes.

Your ideas will be heard.

You'll enjoy a varied role across sales, marketing, operations and commercial analysis where no two weeks are exactly the same.

If you're looking for a role where you can genuinely make a difference, we'd love to hear from you.